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  • 2015

    Creating a Marketing Plan for Your Business

    Spread the Word Getting the word out about your product or service is critical to your company's success. You accomplish that with a marketing plan. Illinois workNet's Marketing Plan webinar, with guest speaker Ann Fulmer, covered this topic in detail with attendees. Ann is an adjunct professor for MBA Marketing classes and provided an expert look at marketing plans. The steps to a marketing plan include:

    • Identify a Product or Service
    • Target Market
    • Situation Analysis/Competition
    • Key Goals
    • Strategies/Tactics
    • Marketing Program
    • Budget
    • Evaluation Monitors

    Watch the archived webinar and download the handout to learn how to promote your product or service!

    • How to Create a Marketing Plan (PDF)


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