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December, 2008

Expanding Branding Opportunities for Illinois Businesses

In this Issue:

    Expanding Branding Opportunities for Illinois’ Businesses

Expanding Branding Opportunities for Illinois’ Businesses


Expanding Branding Opportunities for Illinois’ Businesses

Description

The Illinois workNet External link opens in a new window has added a powerful Business Branding feature which offers free Web visibility to Illinois businesses within the Key Sectors of Healthcare, Manufacturing, Information Technology, or Transportation, Distribution and Logistics External link opens in a new window

This Business Branding feature allows Illinois businesses and associations to create their own pages which are housed on the Illinois workNet site. Businesses can promote career opportunities and position their businesses as leading employers. Associations post industry trends, research, and other material relevant to high-growth industries.

Branding pages are suited for any size business. Large businesses create a branding page to promote their corporate brand to potential employees and use their unique expertise and research to educate individuals about industry trends. Smaller businesses that may not have resources for an online human resource site may use a page to promote career opportunities and request applications.

Each branding page offers several features that allow businesses and associations to create a visually appealing and informative page. The page includes space for a company logo, description of services and products, promotional events, career opportunities, a Google map showing the business location, and Web links which direct users to other Websites of interest.

The process for creating a page is simple. Businesses and associations select the appropriate industry template and add information in the indicated fields as prompted. A graphic, logo or similar image can be uploaded to the page. Numerous promos can be added although only two are displayed at a time. Businesses and associations can list resources helpful to others within the industry. For example, from the Illinois workNet Information Technology web page, External link opens in a new window the Midwest Council of the American Electronics Association External link opens in a new window branding page lists links to resources valuable to the Information Technology industry. The pages can be updated at any time.


For further information on this communication opportunity, email business@illinoisworknet.com




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