Proper signage, labeling and naming are key elements in attracting new customers.
Have you ever driven back and forth on a busy street trying to locate an incorrectly marked business or driven extra miles only to discover the business moved but forgot to change the address on its Web site? One automotive supply business may have lost new customers when it changed its name as listed in the phone book but neglected to change its exterior sign. “2020 JFK Drive” probably seemed like a clever address for an eye clinic, but many patients arrived late and frustrated because the clinic was actually located in the 1800 block.
You may have only one opportunity to get a new customer through the door or to make an internet sale. Even the best product or service will go unsold if prospective customers can not find you. If they have difficulty, they will find your competitor.
Below are links to experts’ advice on business signs, names, and helping customers find your business.
Signage for Your Business
· Small Business Administration guide 
- why use signage, types of signage, understanding the value of signage, obtaining signage, legal questions, sign gallery, resources, and FAQ’s
· Small Business Notes - why signs are the most effective advertisement expenditure for your business Naming Your Business
· Illinois WorkNet - “Branding: A Great Business Name is Your Best Marketing Tool” · BIZTREK Marketing Mentors - why the right name is so important and advice on choosing a name for your business · Small Business Administration - guide to selecting the right name for your business Helping Customers Find You
· Google - ideas for selecting your business internet keywords
· Google - guides for helping your customers map your business on Google Maps · Yellow Book - advice on internet and phone book advertising
Access information on registering a business name in Illinois and related topics at Illinois workNet’s Starting a Business .