Webinar Topic: Basics of Social Media
Webinar Date/Time: February 18 & 19, 2010
Webinar Materials: PowerPoint ,
Social Media Guide - February Session ,
Archived Webinar Video (58:07 minutes)
The Basics of Social Media webinar is the second of the series includes step-by-step instruction on: Creating a Program Image, Making Connections & Return on Engagement ( ROI).
Webinar Polling Questions
Email, Telephone, Texting, Print Material (mail), Website, Referals, Twitter, Facebook, LinkedIn, YouTube, All of the above.
Top scoring combination of reaching out to customers consisted of:
Email-- 76%
Telephone-- 71%
Print Material (mail)-- 59%
Website-- 65%
Very Familiar: I am currently using soical media professionally.
Familiar: I'm already using social media, but I'd like to learn how to optimize social media professionally.
Somwhat Familiar: I've heard about it but Idon't use it reguarly.
Not Familiar: What is social media?
Very Familiar--6%
Familiar--30%
Somewhat Familiar--50%
Not Familiar--6%
Announcements, Events (i.e., calendar, invitations, follow-up, etc.), Pictures, Videos, Job clubs, Recruiting, Job Postings, Customer Engagement (increase customer usage of website)
Top scoring combination on using social media consisted of:
Announcements--55%
Events-- 45%
Customer Engagement, Video, Pictures, & Events--36%
Job Clubs--27%
Recruiting--18%
I attended Creating a Social Media Strategy-- 69%
I watched the archived video for Creating a Social Media Strategy--0%
This is my first Illinois workNet Social Media Webinar-- 31%
I'm going to take a deep breath and get a cup of coffee--8%
I'm going to experience the soical media tools highlighted in the webinar--25%
I plan on becoming an Illinois workNet friend on Facebook--8%
I plan on following Illinois workNet on Twitter--8%
I plan on joining the Illinois workNet group on LinkedIn--25%
I'm going to review the resources to help me develo my social media plan.--67%
I am preparing questions and attending the next social media webinar--17%
emily:Please share your thoughts here during the call
emily:what type of progress have you made since the last call with your social media ?
emily:what is your program image?
emily:As you think of questions, please write them down or put them in the chat pod during the call
emily:do you have a human aspect to your program image?
emily:consistency across all social media channels is important - even though they are for different audiences
emily:microblogging is a great way to keep your information on the top of your audience's mind
emily:Would anybody like to share their company's facebook page?
emily:Many employers also look at LinkedIn when seeking out potential employees
emily:How do you measure the ROI when using free social media?
emily:We will move into Q&A shortly - please have your questions ready
emily:please try this out and bring back your experience to the next call, or e-mail ILWorknet your questions
Corey Fineran:I work with high school students with disabilities and I think these resources would be useful in doing things like sharing job leads and such. The thing that concerns me is confidentiality. Is there a way to hide followers in Twitter so that students would not worry about their friends knowing that they receive these services?
emily:yes - we can get that to you