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Social Media

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1st Webinar: Creating a Social Media Strategy

Creating a Social Media Strategy Webinar is the foundational component to the social media series. The objective of the webinar is to have participants walk away with answers to some of the core questions needed to successfully engage in social media.The webinar activities will follow the Social Media Guide and provide a format for participants to begin answering some of the core questions. /p>

Webinar Materials: PowerPoint (PDF) Link opens in a new window, Webinar Summary, Social Media Guide - January Session (PDF) Link opens in a new window, Archived Webinar Video External link opens in a new window(57:59 minutes)

2nd Webinar: Basics of Social Media

The Basics of Social Media webinar is the second of the series includes step-by-step instruction on: Creating a Program Image, Making Connections & Return on Engagement ( ROI).

Webinar Materials:  PowerPoint (PDF)Link opens in a new window, Webinar Summary , Social Media Guide - February Session (PDF)Link opens in a new window, Archived Webinar Video External link opens in a new window (58:07 minutes)

3rd Webinar: Social Media Tools

There are a wide range of social media tools organizations can use to get more interactive and communicate or exchange information with customers. The Social Media Tools webinar is the third of the series and will include information and resources to help organizations use social media tools effectively to include step-by-step instruction on:

  • How to get started—User guides, tips, and demonstrations for starting Twitter, Facebook, and LinkedIn accounts.
  • Tool to Know About—Blogs, RSS Feed, and Wikis.
Webinar Materials: PowerPoint (PDF) Link opens in a new window , Webinar Summary, LinkedIn Guide (PDF) Link opens in a new window, Twitter Guide (PDF) Link opens in a new window, Facebook Guide (PDF) Link opens in a new window, Archived Webinar Video External link opens in a new window (1:09 hours)

4th Webinar: Alternative Resources on Twitter

The More Than Tweeting is the fourth of the social media series and will focus on using twitter as a resource for finding and posting jobs. The webinar will include:

  • Step-by-step guild to help individuals and employers connect;
  • Information and resources on other third-party social media tools; and
  • Overview of the products and tools available to help you manage your social media image.

Webinar Materials: PowerPoint (PDF) Link opens in a new window, Webinar Summary, Personal Branding Tool Kit (PDF) Link opens in a new window, Archived Webinar Video External link opens in a new window (1:04 hours)External link opens in a new window. 

5th Webinar: How to Manage Your Social Media Image

Step-by-step guild to help manage multiple profiles, pre-schedule posts, and measure your success.
Series Overview –Tell us what you’ve learned.

Webinar Materials: PowerPoint (PDF) Link opens in a new window , Webinar Summary  External link opens in a new window , HootSuite Guide (PDF) Link opens in a new window , Archived Webinar VideoExternal link opens in a new window (1:09 hours).


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