Social Media Guide

Why Social Media Matters


Social media is here to stay! It is no longer whether you use social media, but how well you are using it.

Whether you are a business or a job seeker, you need to know how and why you should be using social media to market your product and services, or skills and experiences to your target audience. With close to a 1000 social platforms, it is hard to decide which ones are best for you.

Illinois workNet social media guide walks you through:

  • the benefits of using social media,
  • the process to determine what platforms will work best for your purpose,
  • the steps involved in creating a brand,
  • the reasons why you need to "share" on social media; and,
  • the ways to network in-person and on-line using your new social media presence.

Social Media Process